The world may never know the formula behind Coke Classic or why a box of cereal costs more than a bushel of bananas, but there is one closely guarded secret in the consumer goods space that is beginning to unfurl: price optimization.
Findings from the Cone Holiday Trend Tracker, a nationwide poll to determine Americans' plans for charitable giving this holiday season, show that more than half of Americans intend to purchase a holiday gift that gives back a portion of the proceeds to a cause.
Church & Dwight Co. Inc. and ACNielsen U.S. form a long-term arrangement designating ACNielsen as its primary provider of marketing information services on a global basis.
