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Sales & Marketing

  • Surveying The Landscape

    SAP shares its perspective on the consumer goods market

  • Top 10: Trade Promotion Management

    Hormel Foods implemented Siebel Business Analytics and Siebel Consumer Goods to improve trade promotion management, customer relations, productivity, efficiency and effectiveness of marketing investments.

  • Top 5: Supply Chain Services

    Shiraleah is a Chicago-based company that manufactures and distributes home goods and fashion accessories to about 5,000 retailers throughout the United States and Canada.

  • Kellogg Serves Special K "Chocolatey Delight"

    Kellogg Company says it's coming to the rescue of woman looking for an evening snack without the guilt, with new Special K Chocolatey Delight.

  • Nike issues new year's challenge

    New Year celebrations typically come with inspirational stories of resolutions and the expectation of heartwarming endings and goals achieved.

  • Readers' Choice Survey 2007

    For the seventh consecutive year, CGT is proud to present our annual Readers' Choice rankings.

  • Store Integration & Rapid Replenishment

    Retailers are challenged to be ever more responsive to consumer demand. Strategies, like customer-centricity and multi-channel convergence, put pressure on instore inventory, which then pressures the consumer goods supply chain to perform flawlessly.

  • Top 10: RFID Hardware

    Some might call it nepotism. But customers should be suspicious if a company doesn't deploy its own technology.
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