Sales & Marketing

Six Flags Inc. forms multi-year sponsorship and marketing alliance with Sara Lee Food & Beverage and Sara Lee Foodservice, divisions of Sara Lee Corporation, under which the two divisions will become a Six Flags Corporate Alliance Partner and Sara Lee's Ball Park brand will become the Official Hot Dog of Six Flags.

Tupperware announces the launch of its 2007 Translations in Tupperware Global Design Contest and is challenging the public to put their creativity to work.

The Hershey Company signs a multiyear agreement with GSI Commerce Inc. to provide a full-service, direct-to-consumer solution for its online gift store Hershey's Gifts (www.hersheysgifts.com) and catalog Mauna Loa (www.maunaloa.com).

Hyperion Solutions merges with Oracle to create an end-to-end performance management system based on Hyperion's EPM software coupled with Oracle's Business Intelligence tools and analytics applications.

CGT interviews Joe Patti, Vice President, Retail Planning & Category Management, National Retail Sales, Anheuser-Busch Inc.

I don't know about you, but i am happy that they upped daylight savings time a few weeks.

Irene Rosenfeld, CEO of Kraft Foods Inc., announced in late February a comprehensive strategy to accelerate the company's growth.

Leading consumer goods companies must be market responsive and operationally excellent