Sales & Marketing

Building a strong cross-functional S&OP process in the consumer products market

7-Eleven Inc. announces winners of its 2006 Retailer Initiative Awards, which formally recognize those suppliers that excelled at helping 7-Eleven meet its convenience customers' changing needs through team merchandising, demandchain solutions, cost of goods, category management and contributing to creative advertising and promotional programs.

SAP shares its perspective on the consumer goods market

Hormel Foods implemented Siebel Business Analytics and Siebel Consumer Goods to improve trade promotion management, customer relations, productivity, efficiency and effectiveness of marketing investments.

Shiraleah is a Chicago-based company that manufactures and distributes home goods and fashion accessories to about 5,000 retailers throughout the United States and Canada.

Kellogg Company says it's coming to the rescue of woman looking for an evening snack without the guilt, with new Special K Chocolatey Delight.

The world may never know the formula behind Coke Classic or why a box of cereal costs more than a bushel of bananas, but there is one closely guarded secret in the consumer goods space that is beginning to unfurl: price optimization.

7-Eleven Inc. announces winners of its 2006 Retailer Initiative Awards.