Sales & Marketing

Heineken USA appoints John Larkins to general manager of the organization's Central Regional Business Unit effective January 1, 2007.

Sony Electronics and Circuit City Stores Inc. launch free online education resources to help consumers learn about consumer electronics products and technologies.

In response to the way consumers find, browse and purchase their products online -- and to help generate excitement over a re-designed outerwear product line -- IBM helped L.L. Bean create a rich internet application for L.L. Bean's outerwear product line.

VF Outdoor Inc., a subsidiary of VF Corporation, is in negotiation to acquire Eagle Creek Inc., a supplier of adventure travel gear, including accessories, luggage, daypacks and other products.

Building a strong cross-functional S&OP process in the consumer products market

7-Eleven Inc. announces winners of its 2006 Retailer Initiative Awards, which formally recognize those suppliers that excelled at helping 7-Eleven meet its convenience customers' changing needs through team merchandising, demandchain solutions, cost of goods, category management and contributing to creative advertising and promotional programs.

SAP shares its perspective on the consumer goods market

Hormel Foods implemented Siebel Business Analytics and Siebel Consumer Goods to improve trade promotion management, customer relations, productivity, efficiency and effectiveness of marketing investments.