Sales & Marketing

Capri Sun becomes part of the Kraft Foods Sensible Solution product line with 25 percent less sugar in its juices.

The Wm. Wrigley Jr. Company is giving its Extra and Wrigley's brands -Juicy Fruit, Doublemint, Big Red, Winterfresh and Wrigley's Spearmint -a new look with the introduction of Slim Pack, a 15-stick envelopepackage that is expected to be more durable and portable for today'sconsumers.

A new report shows the impact of fluctuating gas prices on consumer shopping and buying behavior. Read on to find out this inflation is affecting consumers, and what is expected to come for consumers and the industry in the future.

CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue.

Sunny Garga, president, Business and Consumer Insights Information Resources Inc. shares his perspective on the current state of analytics as well as future trends.

Kraft Foods has an entire group within its business dedicated to consumer insights, but beyond that, one member of the company is working to shape insights for the industry. Part of Kraft's strategy includes a commitment to "rewire the organization for growth" and technology plays a leading role.

Bacardi renews a contract to market DISARONNO after the 10 year anniversary of its distribution agreement the company.

Throughout the school year, teachers and students will collect empty glue bottles and glue sticks nationwide for the Elmer's Glue Crew recycling program.