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Sales & Marketing

  • Pepsi to Buy Russian Juice Leader for Expansion

    PepsiCo and The Pepsi Bottling Group agree to jointly acquire a 75.53percent stake in Russia's leading branded juice company, JSCLebedyansky, excluding the company's baby food and mineral waterbusiness, for $ 1.4 billion.
  • Nestle Opens Chocolate Centre of Excellence

    Nestle establishes the Chocolate Centre of Excellence, the company'sfirst R&D facility entirely dedicated to the development of premiumand luxury chocolate.
  • Playstation3 to Support Blu-ray

    Sony Computer Entertainment America (SCEA) announces that the next system software update for Playstation3 (PS3)
  • Campbell Soup Proactively Manages Sales When Weather Strikes

    As soon as a prediction of a cold Arctic air mass and snow hits the news, the buying begins. Read on to find out how Campbell Soup Company arms itself with the knowledge to prepare for whatever Mother Nature has in store.
  • Speed to Action

    Three years ago, Del Monte Foods deployed demand signal repository software to enhance its demand-driven supply chain management decisions across leading retailers. CGT spoke with Dom Clemente, director of demand planning, and Andy Wojewodka, director, IT business consulting, to discern how the company is currently leveraging data from both a sales and supply chain perspective.
  • A New Tool to Manage Tools

    With nearly 200 salespeople spread across the United States who service regional industrial accounts such as Home Depot and Lowes, The Bosch Group identified an opportunity to increase the productivity of its salesforce by having a quicker and more flexible reporting tool.
  • Samsung and adidas to Take on Apple and Nike

    Samsung and adidas establish a partnership to create miCoach, areal-time training system that, according to the duo, is designed tomotivate, inspire and enable athletes at all levels to reach theirunique training goals.
  • Capri Sun Makes Lighter Pouches

    Capri Sun becomes part of the Kraft Foods Sensible Solution product line with 25 percent less sugar in its juices.
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