A quick scan of recent news accounts illustrates just how much the temperature within the consumer goods (CG) industry is rising toward the boiling point.
As part of its 2008 Olympic-themed platform and as an official supplier to the 2008 U.S. Olympic Team, Kimberly-Clark's Kleenex brand facial tissues will produce a 40-minute documentary entitled "let it out: the movie".
Eastman Kodak Company is utilizing Information Resources Inc.'s (IRI) MarketInsights solution to combine data integration and analytics, providing a detailed view of product sales results by geography and channel.