Kodak Better Tracks Consumer Trends
Eastman Kodak Company is utilizing Information Resources Inc.'s (IRI) MarketInsights solution to combine data integration and analytics, providing a detailed view of product sales results by geography and channel. The IRI MarketInsights solution is a web-based dashboard that integrates market information from a significant number of disparate internal and external sources across the Kodak global enterprise, putting the company in a position to track which products are selling the best and to determine which products they should promote by global business unit. "Kodak prides itself on being at the forefront of consumer trend analysis," says Pierre Schaeffer, chief marketing officer and vice president of Kodak's Consumer Digital Group. "Our partnership with IRI helps us focus on critical market factors, drive transparency of key data across our businesses, and simplify our reporting process."