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Sales & Marketing

  • Top 10 Stories at 2011's Midpoint

    As we enter the second half of 2011, the editors of CGT always like to take stock of the stories that were of the most interest to our readers. Here is a look back at the top 10 headlines on Consumergoods.com this year.

  • Alice.com Merges, Expands to Europe

    A merger with Koto.com launches the online marketplace for household essentials abroad, providing global CPG manufacturers a platform to engage international audiences.

  • Campbell Invests $30M in Brand Innovation

    The investment reflects Campbell's efforts to further increase the rate of innovation across its Baking and Snacking portfolio, the company's second-largest reporting segment, which includes both its Pepperidge Farm unit and Arnott's in Asia Pacific.

  • Yuengling Integrates ERP Software

    D.G. Yuengling & Son, Inc., has licensed the DEACOM Enterprise Resource Planning Software System to integrate its three facilities.

  • P&G Files Lawsuit Against Luhns

    The lawsuit seeks to stop Luhns GmbH, Germany, from violating P&G's intellectual property and selling the infringing products.

  • Nestle Announces Chinese Confectionary Partnership

    Nestl intends to acquire 60 percent of Hsu Fu Chi whilst the Hsu family will own the remaining 40 percent.

  • Kraft Makes Big Executive Changes in Europe

    The new President for Kraft Foods Europe began his career with the company in 1992 and has progressed through a number of marketing, strategy and general management roles.

  • New Options for Effective TPM

    For many consumer goods companies, trade promotion management (TPM) continues to be one of the most significant areas of marketing investment. Find out how cloud computing enables a more agile and cost-effective approach to improving trade effectiveness and more.

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