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Sales & Marketing

  • Campbell Cuts Jobs, Exits Russian Market

    Campbell expects to eliminate approximately 770 positions in connection with these initiatives by fiscal 2013.

  • McCormick to Acquire Kamis

    With the addition of Kohinoor in India and Kamis in Poland, the company expects its percentage of sales from emerging markets to exceed 12 percent in 2012.

  • Unilever Makes Mobile its Key Marketing Strategy

    The consumer goods giant plans for mobile marketing primacy by 2020 in a strategy that includes covering mobile data charges for those interacting with its brands.

  • Trade Promotion Optimization: Cognizant's Perspective

    If trade promotion optimization is such a compelling idea, why isnt everyone doing it? In Cognizants view, companies need to bridge the capability chasm between Trade Promotion Management and true Trade Promotion Optimization to move to the next level of performance improvement...

  • Phillips-Van Heusen Changes Name

    The new name reflects the companys evolution to a global branded lifestyle and apparel company led by Calvin Klein and Tommy Hilfiger.

  • Social Media and Downstream Data

    Members of CGTs Downstream Data Share Group met on June 6, 2011 at the Consumer Goods Sales & Marketing Summit in NYC and engaged in a lively discussion about social media. Key discussion points included...

  • Monitoring and Measuring Social Media with Downstream Data

    What do Facebook, LinkedIn, Groupon and Twitter all have in common? They are part of the growing social network phenomena that is permanently changing the way the world communicates...

  • Newell Rubbermaid Names Unilever Exec as CEO

    During his eight years at Unilever, Michael Polk is credited with transforming the company's business in the Americas and sharpening Unilever's portfolio strategy and creating a more competitive, faster growing, innovation-driven organization.
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