Prior to joining PepsiCo, Debra Crew worked for companies such as Mars, Inc., Kraft Foods, and Nestle. As part of the new structure, the company will name new leaders at Gatorade and Western Europe in the coming weeks.
According to a PwC/GMA report, consumer packaged goods companies and retailers should invest in brands by leveraging the demand chain to better identify and meet consumer needs. Find out what other key trends are revealed here.
Starbucks Coffee Company and Square, announce a broad partnership that aims to bring the best possible payment experience to both sides of the Starbucks counter.
PepsiCo, Inc. signs an agreement with Diamond Star Co., Ltd., a unit of the Capital Diamond Star Group, to distribute PepsiCo beverage brands in Myanmar.
Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results.
Johan Sauer of Cognizant's Consumer Goods Consulting Practice explains the origins of the trade promotion model, and describes how to leverage consumer and shopper insights to drive collaboration with retail trading partners.
