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Sales & Marketing

  • Tom's of Maine Launches Recycling Initiative

    In keeping with the Tom's of Maine stewardship model, this free collection program enables consumers to keep packaging out of landfills.

  • Supermarket Expert Reveals Retailing Mega Trends

    The Supermarket Guru Phil Lempert, reveals and discusses the grocery retailing mega trends found in the 2012 FMI U.S. Grocery Shopper Trends report.

  • Nine West Takes Big Digital Step

    With the Channel 9 network, Nine West illustrates a commitment to provide real multi-platform branded experiences to consumers globally.

  • CPG Companies Step Up Mobile Marketing

    Consumer package goods companies are starting to get more innovative in using mobile applications, including rich media ads and QR codes, to have a more direct relationship with consumers. Find out the challenges these companies face when it comes to marketing budgets, and which are leading the way with mobile marketing.

  • Walmart Launches Dog Food Brand

    Available exclusively in more than 2,900 Walmart stores, Pure Balance is the retailers first ultra premium dry dog food.

  • PepsiCo Names SVP, Global Strategy and Planning

    The new SVP brings extensive experience from ABC News and will be responsible for synchronizing, coordinating and planning the company's communications efforts worldwide.

  • Hallmark Shares Product Portfolio Management Strategies

    There are many reasons why your company can't afford to miss product launch windows. So, how do successful companies hit launch windows consistently? It all starts at the beginning of the innovation process. Here, Hallmark outlines its path to success, and Tech-Clarity Founder Jim Brown, reveals key findings from the 3rd Product Portfolio Management Benchmark Study.

  • General Mills Improves its Health Profile

    The largest General Mills health advancements in fiscal 2012 include increasing whole grain and reducing sodium.
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