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Sales & Marketing

  • Campbell Puts V8 V-Fusion in a Drink Box

    Available in three delicious flavors Apple, Berry and Fruit Punch these convenient, single-serve juice boxes are designed to deliver the fruity and refreshing taste kids love and the nutritional value moms can feel good about serving.

  • New LeapFrog Product Launch Sets Pre-Sale Record

    LeapFrog's newest tablet for kids is selling three times faster than its original LeapPad.

  • Lays Taps Consumers for Next Chip Flavor

    The "Do Us A Flavor" contest is launched in Times Square at the first-ever Lay's brand flavor store: A contest winner will be awarded $1 million.

  • P&G Repeats Successful Marketing Campaign

    The Procter & Gamble program a comprehensive campaign designed to highlight innovative products for self, family and home.

  • The Evolution of Retail

    The retail industry is undergoing major transformations driven by new technologies and the changing needs of the consumer. Bruce Twery, director, Clarkston Consulting, shares his insights on the evolving consumer realities, how those realities will affect the retail industry, and what manufacturers can do to realize future growth.

  • LOreal Introduces App

    The hair color aisle can be daunting so, L'Oreal Paris is helping take the guesswork out of choosing the right hair color shade with the launch of a mobile app.

  • O Canada, Land of Retail Opportunity

    With fewer chains and little competition from online shopping, Canada represents a strong expansion opportunity for U.S. retailers according to WSL/Strategic Retail. The study finds 64 percent of Canadians can still afford to shop beyond the basics.

  • Lasting Innovation

    CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.
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