"Big Data" is well on its way to becoming the consumer goods industry's biggest buzzword in 2012. Beneath the hype, retailers are also beginning measured experiments in Big Data, which could spur growth in harnessing strategies over the next 12-24 months, according to new industry research.
The German subsidiary eliminates its paper system and automates its 320 delivery routes, while the Japan subsidiary equips 270 sales representatives with a mobile solution.
Throughout the regular season, the campaign will feature a series of documentary-style videos, a Facebook page, and other marketing channels including advertising and packaging.
For Nestle, Direct Store Delivery, pizza and ice cream are seasonal and promotion-driven, and variety has exploded in recent years. So, it turned to demand-driven forecasting to achieve bottom-line improvements.
LeapFrog Enterprises, Inc. announces Touch Magic, a new line of interactive toys that encourage learning and exploration through intuitive touch technology.
