Sales & Marketing

As the consumer goods industry rushes to get closer to the shopper, both competitively and collaboratively, emerging technologies start to take hold, and we find ways to bring sophistication and data, data, data! to existing processes.

In the world of consumer goods, Amway is a rare success story. The company's direct-selling model has been nothing but successful, but this didn't come about by chance. Armed with a structered, yet flexible product development process, and growing network of external partners, Amway and its Open Innovation Team, is well on its way to turning a good business into a great business.

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

While traditional companies are still looking at improving traditional forecasting technologies and improving the rules for forecast consumption, Lora Cecere takes a different stance for managing the lifecycle.

Campbell's shared its new cost reduction plan as well as an initiative to simplify its organization structure to improve agility in the marketplace. The company expects these to generate annual cost savings of $200 million over a three-year period.

The Hain Celestial Group announced the acquisition of Belvedere International, a leader in health and beauty care products including the Live Clean brand with approximately 200 baby, body and hair care products.

Last week, Walmart stated it will begin paying all U.S. hourly workers at least $9 an hour by April, and $10 an hour by next February. The plan will result in raises for about 500,000 workers in the first half of the fiscal year and cost about $1 billion.

In an attempt to determine what drives trust and discover why certain brands resonate better than others, BrandSpark International has polled more than 65,000 Canadian respondents about their most trusted CPG brands in a variety of categories. Find out who made the cut.