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Sales & Marketing

  • Mapping Brand Networks in Social Media: Huggies vs. Pampers

    The collection of connections created when people tweet about popular brands can be analyzed and visualized to create a kind of aerial photo of the crowd.
  • Cognitive Computing with Mobile: Are You Ready?

    NEWS FLASH: As if you didnt know already, mobile is taking over the planet! So let me throw at you some simple facts and see if you believe that your infrastructure and Cognitive Computing power is ready to handle it.
  • Unilever Announces New CFO

    Unilever announces that its Chief Financial Officer, Jean-Marc Hut, has decided to step down from his role and the Boards of Unilever PLC and Unilever N.V. Graeme Pitkethly will succeed Hut as CFO.
  • Mars Chocolate Expands Snack Portfolio

    Mars Chocolate North America expands its product portfolio to include several new snacks and to-go bottles for M&M'S.
  • Walmart Supports New Standard for Online Listings

    Consumer goods need to be represented consistently, in potentially thousands of different places online. A new GS1 US standard, developed in collaboration with 18 companies, including Best Buy, Bing, CNET, eBay, Google, and Walmart, offers a common approach for listing and classifying products across all e-commerce platforms.
  • Walmart Leads 10 Most Popular Stores List

    24/7 Wall St.has come up with a list of the 10 Most Popular Stores inAmerica and Walmart tops the list.
  • Comings & Goings: June 2015

    Campbell Soup Co., Camden, New Jersey

    Ed Carolan has been named senior vice president of the newly formed division known as integrated global services.

  • P&G to Join Roster of Major CPGs Rethinking Media Spend

    Procter & Gamble (P&G) is rumored to announce a massive buying and planning review across the United States, Canada and Puerto Rico. This comes on the brink of a wave of CPG giants like Coca-Cola, Unilever and L'Oreal, that are already rethinking the way they spend their media dollars. For P&G, it will be the first time in nearly two decades that it has reviewed its U.S. buying account.
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