Sales & Marketing

Spectracide launches the reusable AccuShot Sprayer for continuous spraying and application of its insect and weed control products.

Gerber launches Gerber 3rd Foods Lil Bits recipes, to help babies master chewing.

Walmart launches its hypermarket O2O platform "Walmart To Go" in Shenzhen, consisting of the newly launched "Walmart" mobile shopping APP, "To Go Service Center" in stores for self pick up, and multiple online & offline e-payment options.

CGT is proud to present the 2015 class of Visionaries. These are seven of the brightest minds in the industry, leading their companies down the path to success. Whether nominated by peers, partner companies -- and even competitors -- the executives featured here all exemplify the term "visionary" and will inspire you to action as you read about their accomplishments.

Chief Executive Officer of AFS Technologies Joe Bellini, explains how consumer goods companies can measure the performance of trade promotions and correct course while in flight.

Magnum Ice Cream and BCBGMAXAZRIA partner on Chocolate-scented wrap.

Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies.

A new deal significantly expands the presence of solar lights in the NGO and humanitarian aid sector.