Mondelez Internationalpublishes its Call For Well-being 2014 Progress Report, detailing how the snacking company exceeded many key environmental goals and took significant steps forward to meet its remaining global well-being targets by 2020.
This year promises to be a watershed for digital commerce. Conversations with 'digital leaders across industry segments have shown a remarkable turn in the last six to nine months. Personalization of all consumer interactions has clearly grown from an online-only context to an all-encompassing 'phy-gital'.
Teachers know all about cognitive overload: students presented with too much information are unable to process what theyre hearing and end up learning less rather than more. This is a lesson that consumer packaged goods (CPG) companies could absorb as they monitor the performance of their trade promotions.