Sales & Marketing

IAMS Launches Emotional Video Campaign of a Boy and His Dog
For the first time since becoming part of Mars Petcare in August 2014, IAMS Brand has released a new creative campaign with a long-form 75-second film that showcases the emotional connection between a boy and his dog growing up together.
ACH Food Drives Business Improvement
ACH Food Companies Inc. will utilize Exceedra to provide Integrated Business Planning, including an integrated Trade Promotion Management system.

Marketing Transformation: Changing the Role of Today's CIO

The CIO is emerging as a key leader in driving the digital and marketing transformation required for consumer goods companies to win in todays digital marketplace.
McCormick Agrees to Acquire Stubb's for $100M

Acquisitions are an important avenue of growth for McCormick. Stubb's is McCormick's third acquisition agreement announced in 2015.
Solution Provider News: July 2015

Menasha Corp., Neenah, Wisconsin, has acquired Portable Packaging Systems of Mississauga, Ontario.
Nicole Miller Makes Instant Mobile Sales a Reality

Shoppers of Nicole Miller fashionsable to buy straight from the designer's online store anytime, anywhere with just one touch.
L'Oreal USA Empowers Female Entrepreneurs

L'Oreal USA today announces an open call for nominations for the fourth annual Women in Digital NEXT Generation Awards to encourage and empower women to pursue careers in the fields of digital marketing, technology and IT.
General Mills Cereals to Remove Artificial Flavors and Colors

General Mills Cereals plans to have more than 90 percent of its portfolio updated by the end of 2016.
Mondelez Leverages Holographic Displays at Shelf

Holographic Display creates the illusion of a floating advertisement, and can be seen in the aisle, expecting to allow brands to break through the clutter.
Kate Spade Names EVP, President of N.A.

Kate Spade & Company announces today Emilia Fabricant will join the company as Executive Vice President, President of North America, effective June 29, 2015.

IAMS Launches Emotional Video Campaign of a Boy and His Dog

ACH Food Drives Business Improvement

Marketing Transformation: Changing the Role of Today's CIO

McCormick Agrees to Acquire Stubb's for $100M

Solution Provider News: July 2015

Nicole Miller Makes Instant Mobile Sales a Reality

L'Oreal USA Empowers Female Entrepreneurs

General Mills Cereals to Remove Artificial Flavors and Colors

Mondelez Leverages Holographic Displays at Shelf

Kate Spade Names EVP, President of N.A.