Sales & Marketing

Relational Solutions, Inc. is now taking its service offerings to the next level with Analytics as a Service.

Consumer products companies are presented with a challenging opportunity engaging with digital consumers in an environment where companies no longer drive the conversation. Consumers can get what they want, when and how they want it. Find out how to deliver on these meaningful experiences to better connect with todays consumers.

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

The Coca-Cola Company, together with Coca-Cola FEMSA, has entered into an agreement to acquire Unilever's AdeS soy-based beverage business.

This year's class of Visionaries does not disappoint. Whether focused on supply chain, analytics, sales and marketing, or innovation, the insights these leaders share on the pages to come are invaluable. CGT is proud to present 11 movers and shakers who are making a major impression on the industry, starting with a retail visionary most recently from Walmart.

Chief Executive Officer of AFS Technologies Joe Bellini, shares insights into a new approach of integrating predictive analytics into a trade promotion management (TPM) system. The benefits are two-fold: 1) account managers gain access to information they need to make better decisions, and 2) the company maximizes the value from its pricing and promotion models.

As we turn the corner to the second half of the year, CGT takes a moment to reflect on the top headlines of 2016 so far. From lists to executive appointments to trends and more, here is look back at the topics that were top-of-mind on consumergoods.com.

Unilever's centuries-old Mailles brand is targeting at the point of purchase to help left sales.