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Sales & Marketing

  • Beneath the Surface

    CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Goose on the Loose

    Vodka brand GREY GOOSE will launch a global, consumer experiential campaign entitled GREY GOOSE Boulangerie Bleue in May 2016.

  • Snack Attack

    From pretzels to cookies, Snyder's-Lance, Inc. is debuting new snack products across several brands.

  • Kingsford Charcoal is Always in Season

    Kingsford Charcoal (a division of The Clorox Company) engages with consumers through weather-responsive ads to extend beyond the traditional holiday season.

  • New Algebra of Joint Business Planning

    Kantar Retails Chief Knowledge Officer Bryan Gildenberg explains how addressable, behavioral and contextual marketing will drive better Reach, Resonance and Returns.

  • Cola Throwback

    Pepsi adds 1893 from the Makers of Pepsi-Cola to its lineup.

  • Jelly Belly Finds Sweet E-Commerce Growth

    Jelly Belly selects a customizable and scalable e-commerce solution from Mozu that would keep up with the growing company.

  • The Shifting Consumer Value Equation

    This month, CGT talks to Deloitte Consulting Partner, Jack Ringquist, who shares key takeaways from a recent study that Deloitte, in partnership with FMI and GMA, conducted on how companies can capitalize on the shifting consumer value equation.
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