A New Tool for Brands to Go ViralConsumer goods companies can use the search engine for real-time marketing and competitive advantage. Plan to Win, Measure for SuccessEveryone creates a plan, thats easy or at least it should be. But if you dont have a good way to measure execution against what was planned, then it is by sheer luck that the plan hits the target. Post Hones Latino Market Direction LatinWorks will work with Post's internal brand management and integrated marketing communications teams for Honey Bunches of Oats and PEBBLES. Cyber Monday to Beat Out Black Friday The recent online consumer survey also reveals that clothing, electronics, gift cards, toys and video games will be the top five items purchased this holiday season. Video: Aashish Chandra on Having 'Digital in the DNA' Video: Vivek Raj on the IoT Transformation Video: Aashish Chandra on Millennial Shoppers Video: Rick Chavie on 'Creating Opportunity Out of Chaos' Why P&G is Easing Up on Promotion CFO Jon Moeller has argued that growing the business by significantly increasing promotion spending would be a pyrrhic victory. Video: Michael Forhez on Product Transparency Michael Forhez of 1WorldSync discusses how the demand for transparency is driving change in consumer goods. First Previous 375 376 377 378 379 Next Last
