Event Preview: Andy Walter on the Keys to E-Commerce SuccessFormer P&G executive Walter previews key issues to be discussed at the upcoming Path to Purchase Expo symposium on e-commerce. 2017 Product Information Management SolutionsCGT presents a comparison chart of product information management solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment. PepsiCo, Ocean Spray Among New Clients for Label Insight The data transformation company signed deals with three CPGs and two retailers while also expanding the reach of its open data initiative. PepsiCo Appoints Three Top Leaders Laguarta becomes corporate president while Narasimhan and Popovici take on larger regional roles. Michael Kors to Acquire Jimmy Choo Acquiring the popular shoe brand expands Kors' position in the luxury fashion segment and aims to strengthen future growth opportunities. Unilever Heads to the Cloud for Trade, Sales Activity An agreement with Accenture and Salesforce will facilitate a single system for trade and marketing operations. Digital Shopper Marketing Landscape 2017 The Digital Shopper Marketing Landscape 2017 identifies hundreds of digital solution providers along the path to purchase. If You Can't Beat 'Em, Subscribe 'Em The fact that an entire category like men's grooming is now battling online to build loyalty while simultaneously locking in long-term sales is a noteworthy sign of the times. 5 Reasons Why Blockchain Will Be a Boon for Consumer Goods The technology's myriad applications will enable increased trust and transparency, both across the supply chain and with consumers. McCormick & Co. Snags RB's Food Brands The deal strengthens McCormick's position in the condiments category through the addition of brands like French's, Frank's RedHot and Cattlemen's. First Previous 343 344 345 346 347 Next Last
