Sales & Marketing

Under Armour’s Consumer-Direct Playbook Streamlines Digital Efforts & Minimizes Wholesale
Under Armour is refining its digital strategy as it moves toward a consumer-direct focus, consolidating its app ecosystem and aligning under a single e-commerce platform.
How CPG brands are Navigating the Path to Recovery
Despite the disruption, COVID-19 has provided opportunities to create connections with loyal customers. Here are common themes differentiating the CPG brands that are transforming quickly.
Sponsored

Mondelez Investing to Maintain Digital Momentum

Mondelez International is accelerating some of its growth initiatives in order to maintain its e-commerce momentum.
Nielsen to Sell Global Connect Business for $2.7B

Advent, in partnership with former TransUnion CEO Jim Peck, will accelerate Nielsen Global Connect's transformation and support its continued innovation in consumer and market measurement
Clorox Sales Jump 27% As it Readies for Sticky Behavior Shifts

Clorox continues to increase spending to expand production capacity for both the near and long term as it seeks to fulfill consumer needs during the pandemic and after.
AB InBev Growing B2B Platform — and Focusing On Consumers — to Maintain Momentum

As the beverage company experiences acceleration in adoption of online B2B platforms, e-commerce and digital marketing, its previous investments in these areas are serving it well.
Emerging Brands Remain Part of Sally Beauty’s Digital Transformation Playbook

The hair and beauty retailer and distributor launched a new brand campaign at the start of the year aimed at helping consumers achieve salon results from the comfort of their home. It couldn't have picked a better time.
Nielsen Global Consumer Business Rebranding as NielsenIQ

Consumer goods data and analytics provider Nielsen’s Global Consumer Business unveiled a new brand identity that includes a new company name and logo.
Piggly Wiggly To Offer CGs New Digital Ad Program
Rawlings Picks Up Easton

Rawlings Sporting Goods and Easton Diamond Sports have entered into a definitive agreement for Rawlings to acquire Easton.

Under Armour’s Consumer-Direct Playbook Streamlines Digital Efforts & Minimizes Wholesale

How CPG brands are Navigating the Path to Recovery

Mondelez Investing to Maintain Digital Momentum

Nielsen to Sell Global Connect Business for $2.7B

Clorox Sales Jump 27% As it Readies for Sticky Behavior Shifts

AB InBev Growing B2B Platform — and Focusing On Consumers — to Maintain Momentum

Emerging Brands Remain Part of Sally Beauty’s Digital Transformation Playbook

Nielsen Global Consumer Business Rebranding as NielsenIQ

Piggly Wiggly To Offer CGs New Digital Ad Program

Rawlings Picks Up Easton