Trade Promotion Optimization

By Anthony Bigornia, Global Vice President of Product Marketing, CAS

To helpevaluate how marketing investments are performing, Ocean Spray adopts asuccessful insight-based methodology enabled by a software-as-a-serviceplatform.

CAS 8 is expected to provide customers with the global mobility and advanced trade promotion management capabilities that they require to leverage their existing CP investments to drive profitable sales growth.

The company invests in software services to strategically plan base price and promotion strategies.

The latest release is expected to enable companies to leverage external demand data and more.

Ocean Spray signs a multi-year agreement for the M-Factor Software-as-a-Service platform.

Get a behind the scenes look into the insights revealed at this year's event. Key speakers reveal major themes in exclusive video interviews.

The analytics and modeling capabilities are expected to bolster trade promotion management and spend.