Trade Promotion Optimization

When consumer packaged goods companies attempt to optimize trade spend and undertake transformation programs, they often attempt too much or too little and subsequently fail to meet their goals.

ToolBox Solutions will develop further enhancements and features to Diageos reporting solution, collaboratively developed by Diageo and ToolBox in 2013.

Kimberly-Clark has been an industry pioneer, industrializing its business process operations through Genpact in 2007, when the company made the strategic decision to drive more cost-effective finance operations in order to focus on product innovation and customer service.

Kellogg will use APTs cloud-based Test & Learn software to evaluate initiatives in merchandising, product, pricing and operations.

The new TRM solution combines TPM and CRM into a single platform.

CGT interviews Kirk W. Wheeler, executive vice president, general manager, CPG Practice for Manthan Systems, about the prerequisites that consumer goods manufacturers must pass in order to understand and activate the new shopper's journey.

Rapid developments in technology along with economic and marketplace changes continue to put pressure on salesforces to adopt new approaches. Are you ready for the next generation of customer planning?

The CPG executive comes with diverse and extensive experience to lead TPM Product Development, Outsourced Trade Marketing & Trade Analysis areas.