Trade Promotion Optimization

Booz & Company recently conducted the bi-annual refresh of its Customer Planning and Trade Spend study, revealing that a majority of consumer goods companies believe they spend too many resources on trade promotion management and are unhappy with the quality of the tools/systems available to manage investments. Executives from Kimberly-Clark, Kraft Foods and McCormick & Company discuss the pain points, best practices and tips for better efficiency in customer planning and trade spend.

CGT introduces you to seven new solutions that empower consumer goods companies to reach business goals and amplify opportunities

TABS Group will provide a suite of services to help Energizer measure and optimize its promotional spending through the trade.

Fred Schroeder, president, Adesso Solutions, offers realistic tips for small to mid-sized consumer goods manufacturers who want to conquer the seemingly impossible task of achieving trade promotion effectiveness.

Consumer packaged goods companies have invested heavily in technology platforms to improve their trade promotion performance but many lack the talent or business processes to capitalize on these investments, a new study from Accenture finds.

On June 3, 2013, over 40 consumer goods executives gathered at the Consumer Goods Sales & Marketing Summit in NYC, with a common goal to improve the ROI of trade funds. The meeting was kicked off with a presentation from Booz & Co. on trade promotion excellence including a case study, challenges and best practices to drive profitability.

Sales and marketing trailblazers from Mondelez, Unilever, J&J and Kellogg joined more than 225 consumer goods executives in NYC this week for the 2013 Consumer Goods Sales & Marketing Summit. This year, New York Times bestselling author and entrepreneur since birth Gary Vaynerchuk kicked things off with a provocative presentation on the need for consumer goods companies to adapt in the Internet era. Get a recap of the event here.

The deal with TABS Group, Inc. is expected to help Prestige Brands measure, plan and optimize its promotional spending.