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Trade Promotion Optimization

  • TPM Systems: Connect Corporate Planning to Event-Level Planning

    Many companies today perform corporate planning (customer P&L planning) and Trade Promotion Management (TPM) event level planning in two different systems. The breakdown between these two systems can often result in TPM overspends and plan shortfalls.

  • 2011 Tech Preview Guide

    With new technology offerings flooding the market almost daily, CGT showcases 15 game-changing solutions that have recently hit the market for consumer goods firms. Find out how they can empower your business initiatives.

  • Trade Promotion Optimization

    Michael Forhez, director of Business Solutions, Consumer Markets, TCS, sheds some light on how your company can ride out a tumultuous river of challenges to arrive at optimized trade promotions.

  • How PepsiCo Boosted Profitability with TPM

    Managing trade promotions efficiently and effectively can have a significant impact on the bottom line. Find out how PepsiCo integrates its Trade Funds, Trade Claims and Dispute Management to improve revenue, volume, profitability and more.

  • 10 Obstacles for Trade Spend Effectiveness

    Executives from IDC Manufacturing Insights and MindTree Ltd share their experiences of TPM and TPO in the CG industry. Find out what the biggest hurdles are for effective TPM and learn how Global Fortune 500 CPG company adapted a single trade promotion solution in more than 30 countries, enabling greater ROI.

  • AFS Expands Trade Spend Management Offerings

    AFS Technologies announces the acquisitions of Synectics Group Inc. and Answers Systems.

  • Top 10 Stories at 2011's Midpoint

    As we enter the second half of 2011, the editors of CGT always like to take stock of the stories that were of the most interest to our readers. Here is a look back at the top 10 headlines on Consumergoods.com this year.

  • New Options for Effective TPM

    For many consumer goods companies, trade promotion management (TPM) continues to be one of the most significant areas of marketing investment. Find out how cloud computing enables a more agile and cost-effective approach to improving trade effectiveness and more.

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