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Trade Promotion Optimization

  • The State of Trade Promotion Optimization

    Members of CGTs Trade Promotion Management Share Group met on June 6, 2011 and engaged in a lively discussion about what might just be the hottest topic of the year: Trade Promotion Optimization! With countless definitions and approaches floating around the industry, the share group set out to identify logical steps for getting from TPM to TPO rather than establishing a common definition...

  • Kellogg Details Trade Promotion Optimization Project

    Here's how Kellogg Company approached using advanced analytics and demand data to model promotion variables.

  • Beam Global Takes on Price Improvement

    In 2008, Beam Global Spirits & Wine, Inc. recognized there were opportunities to better manage pricing and distributor margins at the market level. A cross functional team was assembled to commence a large-scale price improvement initiative.

  • Silver Eagle Increases POS Promotion Efficiencies

    The nation's largest distributor for Anheuser-Busch has deployed an Internet-based solution to better track its promotional signs processing and production.

  • Schwan's Renews Agreement with DemandTec

    The food manufacturer aims to create unified trade plans for optimized pricing and promotion decisions.

  • Adesso Releases TradeAdvantage v11

    The advanced features of the company's latest release allows consumer goods companies to track all customer plans and spending in one solution and provides a robust data set for analyzing and optimizing the effectiveness of their trade dollars.

  • DemandTec to Acquire M-Factor

    M-Factor is a software-as-a-service company that enables consumer products companies to continuously analyze, forecast, and optimize marketing investments and trade spend.

  • Kimberly-Clark Chooses TPO Solution

    In selecting Promax, the company seeks to further extend that leadership into the area of predictive analytics.
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