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Trade Promotion Optimization

  • Trade Promotion Optimization: Cognizant's Perspective

    If trade promotion optimization is such a compelling idea, why isnt everyone doing it? In Cognizants view, companies need to bridge the capability chasm between Trade Promotion Management and true Trade Promotion Optimization to move to the next level of performance improvement...

  • The State of Trade Promotion Optimization

    Members of CGTs Trade Promotion Management Share Group met on June 6, 2011 and engaged in a lively discussion about what might just be the hottest topic of the year: Trade Promotion Optimization! With countless definitions and approaches floating around the industry, the share group set out to identify logical steps for getting from TPM to TPO rather than establishing a common definition...

  • Kellogg Details Trade Promotion Optimization Project

    Here's how Kellogg Company approached using advanced analytics and demand data to model promotion variables.

  • Beam Global Takes on Price Improvement

    In 2008, Beam Global Spirits & Wine, Inc. recognized there were opportunities to better manage pricing and distributor margins at the market level. A cross functional team was assembled to commence a large-scale price improvement initiative.

  • Silver Eagle Increases POS Promotion Efficiencies

    The nation's largest distributor for Anheuser-Busch has deployed an Internet-based solution to better track its promotional signs processing and production.

  • Schwan's Renews Agreement with DemandTec

    The food manufacturer aims to create unified trade plans for optimized pricing and promotion decisions.

  • Adesso Releases TradeAdvantage v11

    The advanced features of the company's latest release allows consumer goods companies to track all customer plans and spending in one solution and provides a robust data set for analyzing and optimizing the effectiveness of their trade dollars.

  • DemandTec to Acquire M-Factor

    M-Factor is a software-as-a-service company that enables consumer products companies to continuously analyze, forecast, and optimize marketing investments and trade spend.
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