Trade Promotion Management

For Nestle, Direct Store Delivery, pizza and ice cream are seasonal and promotion-driven, and variety has exploded in recent years. So, it turned to demand-driven forecasting to achieve bottom-line improvements.

Combining syndicate and retailer data integration, ToolBox Advantage will be PepsiCos main reporting platform.

There are many reasons why your company can't afford to miss product launch windows. So, how do successful companies hit launch windows consistently? It all starts at the beginning of the innovation process. Here, Hallmark outlines its path to success, and Tech-Clarity Founder Jim Brown, reveals key findings from the 3rd Product Portfolio Management Benchmark Study.

According to a PwC/GMA report, consumer packaged goods companies and retailers should invest in brands by leveraging the demand chain to better identify and meet consumer needs. Find out what other key trends are revealed here.

Johan Sauer of Cognizant's Consumer Goods Consulting Practice explains the origins of the trade promotion model, and describes how to leverage consumer and shopper insights to drive collaboration with retail trading partners.

Unilever, LOreal, Colgate-Palmolive and Kimberly-Clark all beat analyst expectations for sales growth last quarter, with three of the four saying they stepped up marketing spending. Find out more about the results, including what it means for The Procter & Gamble Company.