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Trade Promotion Management

  • Seventh Generation Cuts Costs with S&OP

    By adopting leading practices in S&OP, Seventh Generation expects to improve forecast accuracy by 10 percent at the SKU level, decrease inventory by 15 percent, while maintaining historically high service levels.
  • Accenture Acquires NewsPage

    NewsPage is a provider of integrated distributor management and mobility software for the consumer goods industry in emerging markets.
  • CGT Reveals 2012 Business & Technology Award Winners

    The importance of transformational business and technology initiatives cannot be underestimated in the consumer goods industry. That's why CGT is once again recognizing three consumer goods companies for excellence in supply chain, customer management and mid-market growth strategies.
  • Campbell Appoints Chief Marketing Officer

    Michael Senackerib brings extensive knowledge in two of Campbells core categories and has deep experience running consumer-focused businesses.
  • AFS Technologies Acquires Quofore and MEI

    The acquisitions strengthen the company as a leading provider of end-to-end trade promotion optimization and mobile field sales solutions, and expand its reach to over 40 global markets.
  • Beam Completes Phase Three of Pricing Software Rollout

    Each successive phase of implementation has increased value chain visibility and improved the companys ability to manage price, promotions and mix, according to a senior director.

  • Nestle Drives Better Demand

    For Nestle, Direct Store Delivery, pizza and ice cream are seasonal and promotion-driven, and variety has exploded in recent years. So, it turned to demand-driven forecasting to achieve bottom-line improvements.
  • PepsiCo Taps Category Management Solution

    Combining syndicate and retailer data integration, ToolBox Advantage will be PepsiCos main reporting platform.
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