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Trade Promotion Management

  • The Broken Road

    CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Fall 2012 Tech Preview Guide

    With new technology offerings flooding the market almost daily, CGT showcases 9 game-changing solutions that have recently hit the market for consumer goods firms.

  • Energizer Executes a TPM Re-Fresh

    When Energizer Personal Care acquired Playtex, it adopted a TPM system to standardize processes. But the task of harmonizing brands while implementing the application came with user adoption issues.

  • The Big Three

    Three big areas are allowing the consumer goods manufacturer to better know their shopper and consumer. Are you on top of these trends?

  • Seventh Generation Cuts Costs with S&OP

    By adopting leading practices in S&OP, Seventh Generation expects to improve forecast accuracy by 10 percent at the SKU level, decrease inventory by 15 percent, while maintaining historically high service levels.

  • CGT Reveals 2012 Business & Technology Award Winners

    The importance of transformational business and technology initiatives cannot be underestimated in the consumer goods industry. That's why CGT is once again recognizing three consumer goods companies for excellence in supply chain, customer management and mid-market growth strategies.

  • Accenture Acquires NewsPage

    NewsPage is a provider of integrated distributor management and mobility software for the consumer goods industry in emerging markets.

  • Campbell Appoints Chief Marketing Officer

    Michael Senackerib brings extensive knowledge in two of Campbells core categories and has deep experience running consumer-focused businesses.
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