Trade Promotion Management

Marketing, pricing and trade promotion activities are critical to the success of consumer products companies. The stakes are high as companies spend billions of dollars trying to grow their business. Those who can better understand, plan and predict are winning, those who cant move toward extinction.

Pacific Natural Foods makes gross margin gains with aggressive trade spend strategy.

The acquisition of Promax Applications Group is expected to strengthen Wipros positioning and capability in management, analytics and optimization of trade promotions.

Going direct to consumer is top of mind with CG executives today. But are companies really ready to take on this new wave of consumer interactions? The Economist Intelligence Unit (EIU) recently polled CG executives across the globe to better understand how companies are engaging directly with consumers. Here, industry experts discuss the research results and provide recommendations.

Pinnacle Vodka, with 2012 volumes expected to exceed three million 9-liter cases, is expected to significantly enhance Beams presence in the large, growing vodka category.

CGTs bi-annual Tech Preview Guide introduces you to five new tools that hit the market in 2012. Find out how they can empower key business processes within your organization.

The Target team at Hain Celestial Group Inc. was in a promotion rut. With a limited trade budget, they wanted to determine if they were spending those dollars wisely. And, if not, where those dollars could be better spent.