Trade Promotion Management

Coca-Cola’s customer platform, myCoke, through which retailers and foodservice providers can order products, make payments, raise service requests, and receive support from a single location, has undergone a major tech and design overhaul.

Manju Madhavan, IT director, and business partner for digital commerce and emerging technologies at the Campbell Soup Company, will be speaking at the Consumer Goods Sales & Marketing Summit this month.

Walmart is leading fast-moving consumer goods (FMCG) retailers in a big way when it comes to artificial intelligence readiness, according to a new report from IHL Research.

In this exclusive Q&A, Antoine Villata, CEO, Planisware North America, shares how organizations can assess and fill existing gaps in decision-making to better respond to shifts in consumer behavior and elevate the product development process. He shares how companies like PepsiCo and Suntory Global Spirits have achieved success as a result.

Clorox’s digital transformation is underway with an expected ERP integration happening in the U.S. segment over the next 18 months.

It’s not easy to ride the hype cycle into productivity, but Colgate-Palmolive is seeing its efforts pay off both internally and with its retail partners.

As marketers navigate a variety of retail media networks (RMNs), here are four ways to extend their impact.

Learn how companies like Coty, Kraft Heinz, Kenvue, WK Kellogg, Molson Coors, and Tapestry are adapting to today's consumer needs.