Shopper Marketing

Kimberly-Clark (K-C) Corporation unveils the structure for its new Global Marketing organization as part of its ongoing effort to extend its brand-building capabilities, accelerate growth and product innovation, and improve the effectiveness of its marketing resources.

Six Flags Inc. forms multi-year sponsorship and marketing alliance with Sara Lee Food & Beverage and Sara Lee Foodservice, divisions of Sara Lee Corporation, under which the two divisions will become a Six Flags Corporate Alliance Partner and Sara Lee's Ball Park brand will become the Official Hot Dog of Six Flags.