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Shopper Marketing

  • Crossing the Chasm

    Understanding price strategy is a key step to achieving optimization

  • PepsiCo Gains Access to Shopper Insights

    PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.

  • CGT Inside News - 3/8/2006

    PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.

  • Crayola Adds Color to Music

    Crayola partners with GPX, a designer and manufacturer of consumer electronics products, to launch an entertaining line of audio and video products, dubbed "Feel the Color of Music"

  • Tapping Consumer Insight

    A data analytics solution helps Yakult understand its consumers and plan promotions better.

  • Success At the Store

    Retailers other than Wal-Mart are driving RFID adoption

  • Tangible RFID Benefits

    Radio Frequency Identification (RFID) is alive and well with one of the industry's biggest thought leaders: Johnson & Johnson (J&J).

  • Optimal Approach

    Consumer products annual trade fund spending continues to outpace profitability growth.
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