Shopper Marketing

Reinaldo Padua is named assistant vice president of Hispanic marketing for Coca-Cola.

Vision Chain's patent pending techniques created to afford CPG marketers increased flexibility to drive sales at specific retail locations.

New media offers both marketing challenges and opportunities. Consumer goods companies are notoriously late adopters, but as successes are increasingly realized, manufacturers are coming around.

CGT Executive Editor Kara Romanow gets Miller's perspective on the challenges for manufacturers brought on by today's tenuous economy.

CAS Vice President of Product Marketing Keith Peers shares thought leadership on customer management and analytics challenges and trends.

Industry thought leader Keith Peers, vice president, product marketing, CAS, shares notes on customer management and analytics challenges and trends. Plus, up-to-date solution provider listings

With a focus on helping companies make the best decisions for their supply chains, i2 Technologies introduces i2 Total Channel Management.

Capri Sun becomes part of the Kraft Foods Sensible Solution product line with 25 percent less sugar in its juices.