Shopper Marketing

Sunny Garga, president, Business and Consumer Insights Information Resources Inc. shares his perspective on the current state of analytics as well as future trends.

CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue.

ChartSearch announces its "Insight Productivity" initiative, using a new search engine paradigm for charting and analysis of statistical and numerical data.

Featured Kraft Foods brands, including Nabisco 100 Calorie Packs, CornNuts and Lunchables, will be served at Six Flags theme parks after finalizing an alliance.

Deloitte strengthens consumer business through the appointment of new practice leader for shopper marketing.

A quick scan of recent news accounts illustrates just how much the temperature within the consumer goods (CG) industry is rising toward the boiling point.

Wakefern Food Corporation, MediaCart Holdings and Microsoft Corp. recently revealed details of a nine-month, next-generation computerized shopping cart pilot for potential rollout to all ShopRite stores.

Ready or not, it is here to stay