Shopper Marketing

Beer drinkers call for exciting new choices, so the Michelob family takes the reins to deliver more distinct styles and flavors.

A new study uncovers how different demographic groups will change their shopping habits to accommodate tighter budgets.

The partnership aims to provide an engaging peek into some of the most endearing stories of the human-pet relationship.

The company introduces ShoppingTrip360 -- a platform made to deliver real-time visibility into in-store activity to improve business performance.

A new report shows significant levels of consumers combining shopping trips, eating out less and staying home more.

Anheuser-Busch says the proposal for InBev to acquire the its outstanding shares is not in the best interests of its shareholders. InBev, meanwhile, remains committed to its proposed combination.

What's changed that would cause a TPM Tipping Point in 2008/2009? The concept of a hosted, subscription based, SaaS model in TPM is now possible and available.

DemandTec makes a number of announcements this week, including the launch of a collaborative online platform for retailers and consumer products companies, on-demand access to accurate trade fund balances and a collaboration with Interactive Edge to offer time-saving presentation tool to consumer products firms.