Shopper Marketing

The latest release is expected to enable companies to leverage external demand data and more.

According to recent findings from the 2009 Community and Social Media Survey by eTailing Group and PowerReviews, brands are more focused than ever on leveraging social tools to connect with their customers.

The combination of Hendry's strategic marketing insights and simulations is intended to strengthen IRI's portfolio of insights applications.

Digital signage in seven large retail drug and supermarket chains will test the impact of shopper education on retail purchasing of dietary supplements.

The new addition comes from a successful marketing career at P&G, leading global, regional and local operations across varied consumer products lines.

The companies teamed on a variety of special projects in 2009, including revamping the retailer's gift registry.

To celebrate 90 years of innovation in fresh dairy, consumers can earn Dannon dollar coupons worth up to $15.

Get a behind the scenes look into the insights revealed at this year's event. Key speakers reveal major themes in exclusive video interviews.