Shopper Marketing

Mondelez brand, OREO, launches a new Snack Hacks video series which embodies the trend of remixing what is currently driving food culture.

This cleaning season, for the first time ever, consumers can experience the cleaning power of Tide both in and out of the laundry room.

The company appoints Kimberly Aylward to the newly created position of General Manager of Direct-to-Consumer Gifting, where she will oversee e-commerce sales and brand marketing efforts.

Mars Retail Group announces it signed Mad Engine Inc. as a new licensee to produce a wide range of apparel that will express the colorful fun of the M&MS and SKITTLES Brands.

TerraCycle offers several Zero Waste Boxes that can help factories and manufacturing facilities reduce their environmental impact.

Competitive pressures and desire for more meaningful customer relationships are driving manufacturers to reconsider what the customer experience means. IDCs latest report revealed that the customer (however you define it) is varied and complex. Find out what else IDC uncovered, including reaching 5i customers, the role of social, mobile, big data and more.

Pepsi and Lays PepsiCos two global flagship brands are at the center of this campaign reflecting its broader strategy to combine the power of global brands, showcasing them better, together.

eBay, Google and Walmart have endorsed a new GS1 US guide that helps businesses improve e-commerce by resolving incorrect and duplicate product information online.