Shopper Marketing

Mondelez Canada broke down traditional barriers and resurrected a new wall that connects, rather than separates, its entire sales organization.

CGT interviews Kirk W. Wheeler, executive vice president, general manager, CPG Practice for Manthan Systems, about the prerequisites that consumer goods manufacturers must pass in order to understand and activate the new shopper's journey.

IDC Retail Insights releases the results of its 2013 Annual Shopper survey, revealing that nearly two-thirds of consumers worry they don't have enough control over what retailers can know about them. Here are some more of the green lights and bright red lines retailers should abide when it comes to consumer dispositions on this topic of hot debate.

More than 25 food and beverage manufacturers are partnering with Engage3, a retail intelligence and digital marketing solution provider, to offer consumers a new shopping experience.

StayinFront Consumer Goods mobile solution will help to enable Arla to direct and maximize field activities and manage all of its retail execution needs in house.

Walmart works with Wild Oats to re-launch its brand and aims to save customers 25 percent or more on organic groceries.

Few consumer goods manufacturers need to be told that retail out-of-stocks (OOS) take a real bite out of sales and profits. The fact that the problem persists means there is still more work to be done.

Mondelez brand, OREO, launches a new Snack Hacks video series which embodies the trend of remixing what is currently driving food culture.