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Shopper Marketing

  • Are you ready for digital path to purchase?

    The consumer packaged goods company has never really known its shopper. Today, it can. Shopper and customer data is available in near real time through the different technologies. While it sounds enticing, it is hard work.

  • Analytics-Based Planning

    Rapid developments in technology along with economic and marketplace changes continue to put pressure on salesforces to adopt new approaches. Are you ready for the next generation of customer planning?

  • Ick-Provisation

    Clorox and comedienne Rachel Dratch helps to bring consumers' ickiest moments to life through personalized content based on real-time tweets.

  • Mondelez International Builds The Amazing Wall

    Mondelez Canada broke down traditional barriers and resurrected a new wall that connects, rather than separates, its entire sales organization.

  • The Shoppers' Journey

    CGT interviews Kirk W. Wheeler, executive vice president, general manager, CPG Practice for Manthan Systems, about the prerequisites that consumer goods manufacturers must pass in order to understand and activate the new shopper's journey.

  • New Rules for Shopper Privacy

    IDC Retail Insights releases the results of its 2013 Annual Shopper survey, revealing that nearly two-thirds of consumers worry they don't have enough control over what retailers can know about them. Here are some more of the green lights and bright red lines retailers should abide when it comes to consumer dispositions on this topic of hot debate.

  • Gourmet/Specialty F&B Companies Provide Personalized Savings

    More than 25 food and beverage manufacturers are partnering with Engage3, a retail intelligence and digital marketing solution provider, to offer consumers a new shopping experience.

  • Arla Foods UK Optimizes Retail Field Operations

    StayinFront Consumer Goods mobile solution will help to enable Arla to direct and maximize field activities and manage all of its retail execution needs in house.
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