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Shopper Marketing

  • On-Shelf Alerting

    Jon Golovin, CEO and Chairman of RSi, discusses how daily alerting, as an integral part of collaboration programs, can help retailers and suppliers achieve better top line sales, bottom line profit and improve customer satisfaction.
  • Kimberly-Clark Rewards Startup Innovation

    The winning startup will receive the opportunity to pilot a project with one of Kimberly-Clark's global brands such as Kleenex, Huggies, Depend, Scott or Kotex.
  • Talking Rain Boosts Category Insights for Retailers

    With a Symphony EYC solution, the Talking Rain category management, marketing and sales teams are expected to provide retailers with insights around how to best assort and merchandise the emerging enhanced water category.
  • 8 Flavor Trends to Watch in 2015

    Reflecting the rapidly increasing demand for bolder, more intense flavor experiences, the McCormick Flavor Forecast 2015 pinpoints adventurous global tastes on the rise, like Japanese 7 Spice (Shichimi Togarashi), as well as an appreciation for the robust flavors developed in slow-simmered dishes from around the world.
  • Hershey, Winn-Dixie Reinvent Candy Aisle

    The new candy section, best described as a store within a store, has shown in testing that it can lift confection category sales for retailers by strong double digits.
  • Energizer Gains An Analytics Advantage

    Energizer was determined to accurately assess the ROI of retail service activities at granular levels. It sought to understand which services drive the most incremental sales and which cost the most to perform. It needed a process and a database to collect and deliver the data in a meaningful way.
  • A Note from RSi -- October 2014

    Once again, RSi had the pleasure of moderating the Downstream Data Share Group at this years CGT Business Technology Leadership event. We were excited to have a great group of participants from all different backgrounds, sharing and collaborating on Creating Digital Demand in store. Weve seen the retail landscape become increasingly digitized and customer centric and felt it was time to discuss promotions that touch every phase of the path to purchase.
  • The Potential of Retail Scorecards

    The concept of measuring retail/supplier performance is fundamental to improving a relationship. It sounds so easy to do, but it is not. After a decade of implementation and use, progress on retail scorecards and the measurement of progress in a relationship is happening very slowly.
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