Shopper Marketing

CGT's readers rank the top technology providers of software/services for managing, monitoring and measuring internal and external social media communications/engagement.

Heineken entered a long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS.

CGT's readers rank the top technology providers of a solution for retail execution and monitoring to identify tasks and enable the execution of in-store activities.

Chobani launched a national mission to #StopSadBreakfast, starting with the introduction of its convenient, protein-packed, hearty and delicious new product, Chobani Greek Yogurt Oats.

CGT's readers rank the top technology providers of a point solution or a software suite for business intelligence (BI), including analytics, data warehousing, etc.

Bota Box launched the Bota Brick, its entry in the 1.5-liter wine category. Featuring the same environmentally responsible packaging, Bota Brick offers an alternative that stays fresh after opening more than four times longer than any glass bottle of the same size.

If you could see what your shoppers are seeing, would you approach your in-store promotions in a different light? What if you could quantify that in-store information in a way that allowed you to predict future performance? Youd be able to determine the percentage of stores that feature a display, or what the in-store promotional environment looked like. This is a blind spot for many brands, and its easily fixedusing data.

Analysts Alexia Howard and April Scee weigh in on the hottest consumer trends, the rise of niche brands and future M&A activity.