Shopper Marketing

It's a new world full of new consumers that need and want to be served in new and different ways. CGT's publisher Albert Guffanti sits down with Mark Osborn, Global Lead Consumer Products Industry Marketing with SAP, to discuss this new landscape of opportunity for today's consumer products marketers.

Deckers Outdoor Corporation experienced 70 percent year-over-year growth since 2012 by strengthening its social media advertising and creating PLAs that replicate the in-store experience for online customers.

When the company decided to launch its online channel, ONeill was determined to maintain that same level of observation and personalization across the Internet as it did in its brick-and-mortar stores even though it could no longer see its customers.

The two companies have committed to integrating members of their global sales, marketing and creative teams to connect brands, like Lysol, Mucinex, MegaRed and Air Wick, with people on Facebook to bring them innovative solutions for healthier lives and happier homes.

Who will sell consumer product five years from now? And where? The decline of shopping malls, the rise of online shopping and changing consumer habits require consumer goods manufacturers to rethink their approach to moving goods.

Consumers will taste-test the best of what Bertolli Olive Oil has to offer in the form of mobile content, featuring recipes and bite-size videos starring Chef Fabio Viviani.

Lipton Iced Tea launches the first video in a three-part comedic film series produced in partnership with actress Kristen Bell.

I recently had the privilege of moderating a share group meeting with some of todays top executives at the CGT Sales & Marketing Summit. The Downstream Data Share group meets quarterly, bringing together some of the industrys top CPG executives in an open forum to discuss and debate data usage and insightful actions that are needed in the enterprise. Top on the agenda was in-store execution and ensuring that strategy is being executed properly and consistently at the store level.