Retail Execution

As Chief Information & Process Officer, Mark Dajani's goal is to power up Mondelez International for growth through the streamlining of processes, empowering its people with capabilities and future-proofing its technology. More specifically, Dajani gives CGT an exclusive interview on the latest WiSE initiative, and how it has helped to minimize regional differences for sustainable, global growth.

IRI is partnering with workforce management platform Gigwalk, to form a data alliance that combines syndicated and crowdsourced data to give joint customers a real-time view into retail execution.

All those analytics look impressive, but are they doing any good? Learn to use your company's data, don't just stare at it.

Energizer will equip its field team with a mobile field force application with advanced capabilities for multi-location audits, branch-logic surveys, photo management and in-store selling.

The acquisitions are expected to solidify Mindtree's position in predictive analytics for CPG retail execution, and SAP consulting expertise to expand its European presence and accelerate its digital strategy.

Global confectioneryPerfetti Van Melle USA (Perfetti Van Melle) has hired Rick Tyrrell as its new Vice President of Sales.

Chief Executive Officer of AFS Technologies Joe Bellini, explains how consumer goods companies can measure the performance of trade promotions and correct course while in flight.

Teachers know all about cognitive overload: students presented with too much information are unable to process what theyre hearing and end up learning less rather than more. This is a lesson that consumer packaged goods (CPG) companies could absorb as they monitor the performance of their trade promotions.