Personalization

After a year-plus of being shut in, consumers are ready to travel again and intend to look good while doing so. To serve this emerging need while still catering to those seeking contactless retail experiences, MAC Cosmetics has opened a new specialty concept store.

In an effort to better connect with Gen Z consumers, Idahoan Foods dove into TikTok with a campaign that not only educated consumers about how to enjoy its products, but also developed a unique music beat and choreographed dance known, naturally, as “the mashed potato dance.”

Consumer goods manufacturers need to adapt their digital transformation strategies even faster to survive in this increasingly competitive market. In a recent CGT webinar, we talked with about how Granado Cosmetics and Natural One Beverages used APS to play a key role in achieving that digital transformation.

Amazon's new initiative aims to help build sustainable equity and growth for Black-owned businesses, as well as help them be more successful sellers on its platform.

Unilever will acquire skincare brand Paula’s Choice from TA Associates.

With the surge in online grocery shopping, copious amounts of user data is getting generated presenting online CPG businesses with unique opportunities. Here's what CGs can do about it.

2021 is expected to be the year of hyper-relevant messages as part of the eternal battle to gain consumer’s attention. Building and managing the atomic elements of the creative copy will allow to capture dynamic audiences in the physical space and deliver fast activations contextual to real-life events such as weather forecast.

With close to 30 years of experience supporting the business needs of retailers and CPG brands, the newly appointed executive will lead the company’s product management and marketing organizations.