Personalization

The combination is predicted to offer customers integrated, item-level intelligence solutions with low cost.

The producer of Chicago Cubs merchandise quadrupled sales without hiring additional staff or extra IT spending.

Russell Evans, Vice President - Product Leadership Global Business Intelligence for The Nielsen Company, provides his thoughts on how companies can successfully manage data through analytics today and beyond.

Calvinklein.com expands its operations to include on-line sales of Calvin Klein 'better' apparel, accessories, as well as products for the home.

More than a quarter of a million consumers voted for Mountain Dew Voltage to become the brand's next flavor line extension.

While most consumers initially respond to mobile phone marketing in a negative manner, an ABI Research study shows that those who offer incentives are more likely to succeed.

The updated site is focused on baby safety and is expected to be used as a resource for parents.

Beer drinkers call for exciting new choices, so the Michelob family takes the reins to deliver more distinct styles and flavors.