Lucky Brand Gets Consumer-Centric

Lucky Brand chooses Fluid, an interactive online retail solutions company, to assist in deploying interactive online shopping experiences made to unite the brand, their customers and their products in meaningful ways. Lucky Brand designs and produces denim, sportswear, knits, woven's, outerwear, t-shirts, active wear and has recently launched Lucky Kid. Additional Lucky Brand licensed products include swimwear, watches, iPod players, and accessories for men and women. By creating signature online experiences, Fluid hopes to deliver the same kind of branded, entertaining, fun and social experiences that customers already enjoy while shopping at Lucky Brand's retail stores.