Wrigleyville Sports Meets Consumer Demands
Wrigleyville Sports, a provider of Chicago Cubs baseball merchandise and collectibles, is meeting the demands of high-volume sales with NetSuite Inc.'s e-commerce engine. With integration of e-commerce capabilities, like automated order processing, inventory management and integrated UPS shipping, Wrigleyville Sports has quadrupled its businesses in the past two years and is saving thousands of dollars in labor and IT costs. The company is running its core business operations on NetSuite, including customer relationship management, inventory management, order processing and e-commerce.
"Instead of just knowing on an intuitive basis how our promotions are doing, I can see exactly what goes out the door because of an e-mail campaign," says Trey Carlstrom, co-owner, Wrigleyville Sports. "Thirty seconds after I send the campaign the orders start, and I can see if they bought what we promoted in the campaign, or chose to click through and buy something else."
"Instead of just knowing on an intuitive basis how our promotions are doing, I can see exactly what goes out the door because of an e-mail campaign," says Trey Carlstrom, co-owner, Wrigleyville Sports. "Thirty seconds after I send the campaign the orders start, and I can see if they bought what we promoted in the campaign, or chose to click through and buy something else."