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Personalization

  • Redrawing the Frontiers

    CG companies are in need of an overhaul. Historically, it was logical to structure a multinational's operations on the basis of geography, but this way of working is no longer fit for purpose due to factors such as globalization and different levels of digital maturity. At the same time, companies now require much more sophisticated approaches to engage and excite their customers.

  • Succeeding in the Footwear Industry through Cloud-based PLM

    Organizations need to be able to reduce time to market by executing the most efficient and innovative new product development process possible to help them capitalize on as many trend cycles as possible.

  • Unilever to Globally Engage with Start-Ups

    Unilever announces the launch of The Unilever Foundry, a platform that will provide a single entry-point for innovative start-ups seeking to partner with Unilever.

  • Reflektion Extends Mobile Experience Solution

    One of Reflektions first customers, the La Jolla Groups Metal Mulisha, sees the benefits of the Reflektion mobile optimization, in increased revenues and page views.

  • Snyder's-Lance Gives into Consumer Cravings

    Snyder's-Lance Chief Marketing Officer Rod Troni reveals how the company is using consumer insights to reinvent the way Americans snack.

  • The Shoppers' Journey

    CGT interviews Kirk W. Wheeler, executive vice president, general manager, CPG Practice for Manthan Systems, about the prerequisites that consumer goods manufacturers must pass in order to understand and activate the new shopper's journey.

  • Are you ready for digital path to purchase?

    The consumer packaged goods company has never really known its shopper. Today, it can. Shopper and customer data is available in near real time through the different technologies. While it sounds enticing, it is hard work.

  • Lindt & Sprungli Masters Personalized E-Commerce

    Lindt & Sprngli has hit its sweet spot not only in the manufacture and innovation of chocolate, but in e-commerce with the launch of a new cloud-based web store.
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