Personalization

Lipton Iced Tea launches the first video in a three-part comedic film series produced in partnership with actress Kristen Bell.

The Share a Coke campaign will be supported through a nationwide advertising and marketing campaign.

Hundreds of marketing directors and associate marketing directors at P&G will officially become brand directors and associate brand directors.

It is the first time in the brands 75-year history that each and every Nescaf product will share the same visual identity and use the same new slogan: It all starts with a Nescaf.

Presented at the 2014 Consumer Goods Sales & Marketing Summit, the first annual award honors the unique and powerful role of today's marketing leaders in the increasingly competitive consumer goods industry.

Their complimentary points-based loyalty program allows members to earn points every time they shop, connect and share, both in stores and online.

Market6, a provider of web-based retail analytic applications, announces the introduction of Market6 Vantage.

Previously at Schwans, the exec helped revitalize the pizza business by repositioning iconic brands like Red Baron and Freschetta, including launching new advertising and bringing consumer driven innovation.