Personalization

Anheuser-Busch partners with Gratafy for a pilot campaign on Facebook where consumers can now send friends in select cities a beer with a few taps on their smartphone.

Goodyear's new senior sales and marketing executive will be responsible for establishing a program of sales and marketing excellence aligned with the company's focus on working from the market back to enhance the customer and consumer experience.

Consumer packaged goods companies are under intense pressure to transform their digital platforms to satisfy rapidly changing consumer preferences and demands.

A recent digital couponing campaign proved fruitful for The Dannon Company, which is on a on a mission to evolve the way with which it engages consumers and encourage them to eat yogurt every day.

Deckers Outdoor Corporation experienced 70 percent year-over-year growth since 2012 by strengthening its social media advertising and creating PLAs that replicate the in-store experience for online customers.

It's a new world full of new consumers that need and want to be served in new and different ways. CGT's publisher Albert Guffanti sits down with Mark Osborn, Global Lead Consumer Products Industry Marketing with SAP, to discuss this new landscape of opportunity for today's consumer products marketers.

Marketing programs need to change. The opportunity is to execute test and learn strategies and to get good at listening.

When the company decided to launch its online channel, ONeill was determined to maintain that same level of observation and personalization across the Internet as it did in its brick-and-mortar stores even though it could no longer see its customers.